ABOUT

Located in the heart of the Barossa Valley, With Emmy Loo [WEL] is more than just a fashion boutique. We’re a space where confidence is cultivated, individuality is celebrated, and sustainable style is a way of life.

Founded from a genuine love for fashion and people, WEL was created to offer a styling experience that’s personal, empowering, and deeply considered. We believe every woman deserves to feel unstoppable — and what you wear should reflect who you are.

"Fashion has always been my way of expressing creativity, but more than that, it’s a tool for confidence and connection."

I’m Emma, founder of With Emmy Loo, mum of two, boutique stylist, and proud Barossa local.

I started this journey with a simple dream: to build a boutique where women could find beautiful, high-quality pieces — and leave feeling their most confident, empowered selves.

When I’m not in the store styling our community, I’m with my family on the farm, following fashion trends, or sipping a margarita in the sunshine with friends. I love meeting new faces, so if you're ever nearby — pop into the boutique and say hello.

You're always welcome.

Emma x